Product Owner

Course Overview

This self-paced online course (SPOC) is designed to help you embark on your Product Owner journey. We want to provide you with all the tools and techniques needed to help you and your team build better products i.e. products that serve your customers well and also work for the business.

This course is full of practical models that help you get systematically from idea generation (i.e. discovery) to product development (i.e. delivery). We will share a ton of visuals with you to make learning stick. And, we will tell many stories from the work we have done with various clients and teams.

Enjoy this course from the comfort of your home, your office, or a beach in Thailand… We created this course with the intention to make learning easier and more sustainable. So dive in, learn, ask, and let us know how you liked it.

What you’ll get from this course

Product Ownership or Product Management is anything but trivial. A great Product Owner has the skills and capabilities to systematically address the uncertainties in building products that customers love and that work for the business.

It all starts out with understanding what problem needs to be solved or which customer desire needs to be addressed. We will deep dive into Design Thinking and learn a bunch of tools including the Empathy Map, the Value Proposition Canvas and Personas to better understand customers and capture the insights about them.

Then, we will use these insights to craft a compelling Product Vision/Goal and design a business model around it. We will demonstrate that the Business Model Canvas is great in making assumptions transparent and how these assumptions can be systematically tested.

Next, we will dive into the day-to-day work of any Product Owner i.e. creating, refining, and prioritizing a Product Backlog. You will learn how to support your Developers’ effort estimation and how the same technique can be applied for value estimation and ultimately prioritization.

Finally, we will share with you how great Product Owners create Product Roadmaps in an agile setting and how they track progress against that roadmap.

Understand Scrum and Agile from the perspective of a Product Owner

Learn how to systematically go from customer understanding to creating a Product Backlog

Create your personal Product Owner toolbox for working on your Product Backlog

Instructor: Sohrab Salimi

Duration: 20 hours of video + assignments

Modules: 13 + 1 Quiz

Skill Level: Beginner

Price: EUR 500 ^{plus VAT}

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Course Content

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Introduction to the Product Owner Course

Module 1: The Role of the Product Owner 8 Lessons

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1.1 Intro to Product Owner Role

1.2.1 Exercise: PO responsibilities

1.2.2 Debrief: Product Owner Responsibilities

1.3 Product Owner vs. Product Manager

1.4 Product Owner vs. Project Manager

1.5 Product Owner vs. Stakeholder

1.6 Outro Product Owner Role

1.7 Assignments

Module 2: The Context of Agile 5 Lessons

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2.1 Intro Context of Agile

2.2 Context of Agile

2.3 Empirical vs. Defined

2.4 Outro Context of Agile

2.5 Assignments

Module 3: The Scrum Framework 6 Lessons

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3.1 Intro Scrum Framework

3.2 The Scrum Framework

3.3.1 Exercise: Connecting Scrum and Empiricism

3.3.2 Debrief: Connecting Scrum and Empiricism

3.4 Outro Scrum Framework

3.5 Assignments

Module 4: Events in Scrum 10 Lessons

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4.1 Intro Events in Scrum

4.2 Exercise Events in Scrum

4.3 Product Backlog Refinement

4.4 Sprint Planning

4.5 Daily Scrum

4.6 Sprint Review

4.7 Sprint Retrospective

4.8 Sprint Schedule

4.9 Outro Events in Scrum

4.10 Assignments Scrum Events

Module 5: The Scrum Team 17 Lessons | 1 Quiz

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5.1 Intro Scrum Team

5.2.1 Exercise: Scrum Team (Quiz)

Scrum Team – Roles Exercise – PO SPOC

5.2.2 Debrief: Scrum Team

5.3 The Product Owner

5.4.1 Exercise: Scrum Master Responsibilities

5.4.2 Debrief: Scrum Master Responsibilities

5.4.3 Exercise: Recipients of Scrum Master Services

5.4.4 Debrief: Recipients of Scrum Master Services

5.5.1 Intro Exercise Dual Roles

5.5.2 Scrum Master & Product Owner

5.5.3 Scrum Master & Developer

5.5.4 Product Owner & Developer

5.5.5 Scrum Master & Manager

5.5.6 Product Owner & Manager

5.5.7 Developer & Manager

5.6 Outro Scrum Team

5.7 Assignments Scrum Team

Module 6: Design Thinking 8 Lessons

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6.1 Intro Design Thinking

6.2 Pick your own product idea

6.3 Design Thinking

6.4.1 Design Thinking | Example Trucks

6.4.2 Design Thinking | Example Insulin Pens

6.4.3 Design Thinking | Example Online Courses

6.5 Outro Design Thinking

6.6 Assignments Design Thinking

Module 7: Understanding Customers 16 Lessons

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7.1 Intro Understanding Customers

7.2.1 Empathy Map Canvas

7.2.2 Exercise: Empathy Map Canvas

7.2.3 Debrief: Empathy Map Canvas

7.2.4 Example: Empathy Map Canvas | Online Courses

7.3.1 Value Proposition Canvas

7.3.2 Exercise: Value Propostion Canvas

7.3.3 Debrief: Value Propostion Canvas

7.3.4 Example: Value Propostion Canvas | Online Courses

7.4.1 Personas

7.4.2 Exercise: Personas

7.4.3 Debrief: Personas

7.4.4 Example: Personas | Online Courses

7.5 Additional tools to understand customers

7.6 Outro Understanding Customers

7.7 Assignments Understanding Customers

Module 8: The Product Goal 10 Lessons

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8.1 Intro Product Goal

8.2 Definition of Product Goal

8.3.1 Applying the Product Goal Canvas

8.3.2 Exercise: Product Goal Canvas

8.3.3 Debrief: Product Goal Canvas

8.4.1 Product Goal | Example Trucks

8.4.2 Product Goal | Example Online Courses

8.4.3 Product Goal | Example Agile Academy

8.5 Outro Product Goal

8.6 Assignments Product Goal

Module 9: The Business Model 18 Lessons

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9.1 Intro Business Model

9.2 The Business Model Canvas

9.3.1 Exercise: Business Model Canvas

9.3.2 Debrief: Business Model Canvas

9.4.1 Business Model Canvas | Example Online Courses

9.4.2 Business Model Canvas | Example Agile Academy

9.5.1 Strengthening your Business Model

9.5.2 Identifying new Business Models

9.6.1 Assumption Mapping

9.6.2 Exercise: Assumption Mapping

9.7.1 Testing Business Ideas

9.7.2 Exercise: Testing Business Ideas

9.8.1 Example Zappos

9.8.2 Example Kickstarter

9.8.3 Example Dropbox

9.8.4 Example Tesla

9.9 Outro Business Model

9.10 Assignments Business Model

Module 10: Creating the Product Backlog 16 Lessons

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10.1 Intro to Creating the Product Backlog

10.2.1 Intro Product Backlog Items

10.2.2 Exercise: Product Backlog Items

10.2.3 Debrief: Product Backlog Items

10.3 3-C Model

10.4.1 Intro User Story Mapping

10.4.2 Exercise: Morning Routine Part 1

10.4.3 Debrief: Morning Routine Part 1

10.5.1 User Story Mapping | Explanation & Example

10.5.2 Exercise: User Story Mapping

10.5.3 Debrief: User Story Mapping

10.6.1 KANO Model | Explanation & Example

10.6.2 Exercise: Kano Model

10.6.3 Debrief: Kano Model

10.7 Outro to Creating the Product Backlog

10.8 Assignments

Module 11: Working on the Product Backlog 17 Lessons

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11.1 Intro Working on the Product Backlog

11.2 Product Backlog Characteristics

11.3.1 Intro Estimation Exercise

11.3.2 Exercise: Effort Estimation

11.3.3 Debrief: Effort Estimation

11.3.4 Exercise: Value Estimation

11.3.5 Debrief: Value Estimation

11.4 Prioritization Matrix

11.5.1 Intro Story Mapping Exercise

11.5.2 Exercise: Morning Routine Part 2

11.5.3 Debrief: Morning Routine Part 2

11.5.4 User Story Mapping | Example for Prioritization

11.5.5 Exercise: Story Mapping using your own product

11.5.6 Debrief: Story Mapping

11.6 Other Prioritization Techniques

11.7 Outro Working on the Product Backlog

11.8 Assignments Working on the Product Backlog

Module 12: Product Roadmap 8 Lessons

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12.1 Intro Product Roadmap

12.2.1 Intro GO-Product Roadmap & Example

12.2.2 Exercise: GO-Product Roadmap

12.2.3 Debrief: GO-Product Roadmap (incl. Metrics)

12.3 Customer Adoption Map

12.4 Other Roadmapping Techniques

12.5 Outro Product Roadmap

12.6 Assignments Product Roadmap

Module 13: Progress Tracking 6 Lessons

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13.1 Intro Progress Tracking

13.2.1 Burnup Chart | Explanation & Example

13.2.2 Exercise: Burnup Chart

13.2.3 Debrief: Burnup Chart

13.3 Outro Progress Tracking

13.4 Assignments Progress Tracking

Quiz for the Product Owner Course 3 Lessons | 1 Quiz

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14.1 Intro to Quiz

14.2 Quiz

Product Owner Quiz (EN)

14.3 Outro to Quiz

Outro of the Product Owner Course

Course Instructor

Sohrab Salimi

Founder & CEO

Sohrab is the Founder & CEO of Scrum Academy in Cologne, Germany. He has taught close to 10.000 students in Scrum and Agile Leadership over the past decade. His work and experience in the agile space have been recognized by the world’s most respected agile certification organizations. He is an accomplished Certified Scrum Trainer® and Approved Certified Agile Leadership® Educator by the Scrum Alliance, where he also served the past 3 years as a member of the Board of Directors.

Sohrab has never been and will never be the typical agilist. His thinking and teaching has been inspired and shaped by his immigrant background, his studies as a medical doctor, his consulting work at Bain & Company, and his experience as a serial entrepreneur and angel investor. He is the only Certified Scrum Trainer® with a medical degree and who has been accredited as a Strategyzer Coach by Alexander Osterwalder and his company.

Over the past 15 years, Sohrab has worked with large and small organizations all over the world and in various industries primarily in Pharma, Medtech, Automotive, IT, Telco, and Financial Services. This enables him to provide a wide range of examples in the work he does with all his clients.

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