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Product Owner

(approx. 24 hours of video and assignments)

This self-paced online course (SPOC) is designed to help you embark on your Product Owner journey. We want to provide you with all the tools and techniques needed to help you and your team build better products i.e. products that serve your customers well and also work for the business.

This course is full of practical models that help you think differently about many aspects of work. We will share a ton of visuals with you to make learning stick. And, we will tell many stories from the work we have done with various clients and teams.

Enjoy this course from the comfort of your home, your office, or a beach on Seychelles… We created this course with the intention to make learning easier and more sustainable. So dive in, learn, ask, and let us know how you liked it.

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In order to take this course you first need to conduct a payment. We will forward you to our payment provider FastSpring.

Once your payment is confirmed our team will grant you access to the course. Make sure you add the correct email address.


Intro to Product Owner

The introduction gives you an overview of this course.

Module 1 : The Role of the Product Owner

This module will help you to get a general understanding of the Product Owner role and how it differs from other roles within organizations e.g. Product Manager, Project Manager, and Stakeholder.

Module 2 : The Context of Agile

We will explore what Agile means, what problem the frameworks incl. Scrum set out to solve, and how that translates to your work as a Product Owner.

Module 3 : The Scrum Framework

We will give you an overview of the Scrum Framework and how it connects to our previous definition of Agile.

Module 4: Events in Scrum

This is a deep-dive into the Events in Scrum and helps you understand what your role as a Product Owner is in those events.

Module 5: The Scrum Team

This module teaches you all you need to know about the Scrum Team i.e. the Developers, the Scrum Master, and you the Product Owner. It also covers a bunch of challenges e.g. one person having multiple roles.

Module 6: Design Thinking

This module introduces you to Design Thinking as a complimentary tool to Scrum. You will understand what the five steps are and learn based on real case studies how we applied Design Thinking to build better products.

Module 7: Understanding Customers

This module provides you with concrete tools and techniques that help you systematically build a better understanding of your customers. You will learn about the Empathy Map Canvas, the Value Proposition Canvas, Personas, and other tools.

Module 8: The Product Goal

In this module you will learn about the importance of the Product Goal, its key characteristics, and how you can systematically create a great Product Goal.

Module 9: The Business Model

This module is all about creating a compelling business model. Most Product Owners never get to work on this, because they don’t know how… we set out to change this.

Module 10: Creating the Product Backlog

This module teaches you how to create a Product Backlog from scratch. You will learn about User Stories, User Story Mapping, and a bunch of other tools and techniques that make the creation of a Product Backlog much easier.

Module 11: Working on the Product Backlog

This module covers maybe the most important piece of the day-to-day job of Product Owners: continuous working on the Product Backlog. You will learn what characteristics a great Product Backlog has and how you can get there.

Module 12: Product Roadmap

This module teaches you about an agile approach to creating a Product Roadmap.

Module 13: Progress Tracking

This module shows you how you can take progress and make projections in an agile project or product development initiative.

Quiz: Test your Product Owner knowledge

Take the Quiz to test your knowledge, find out what you’ve learned so far, and pass the course ­čśë


This is the end of our course… find out what’s next on your personal agile journey!

Sohrab Salimi


Sohrab is the Founder & CEO of Scrum Academy in Cologne, Germany. He has taught close to 10.000 students in Scrum and Agile Leadership over the past decade. His work and experience in the agile space have been recognized by the world’s most respected agile certification organizations. He is an accomplished Certified Scrum Trainer┬« and Approved Certified Agile Leadership┬« Educator by the Scrum Alliance, where he also served the past 3 years as a member of the Board of Directors.

Sohrab has never been and will never be the typical agilist. His thinking and teaching has been inspired and shaped by his immigrant background, his studies as a medical doctor, his consulting work at Bain & Company, and his experience as a serial entrepreneur and angel investor. He is the only Certified Scrum Trainer® with a medical degree and who has been accredited as a Strategyzer Coach by Alexander Osterwalder and his company.

Over the past 15 years, Sohrab has worked with large and small organizations all over the world and in various industries primarily in Pharma, Medtech, Automotive, IT, Telco, and Financial Services. This enables him to provide a wide range of examples in the work he does with all his clients.